11/21/2023 0 Comments Elf poreless putty primer ulta![]() ![]() Sunscreen is hands down the most important step in any skincare routine, so why not get your daily dose with your primer? Choosing a face primer that has SPF 30 or more is an easy and effective way to protect your skin from harmful UV rays and prevent signs of aging, like dark spots and fine lines. Phrases like "oil-free" and "non-comedogenic" (aka tested to not clog pores) are good to keep an eye out for as well. All of these are indicators that the formula has either oil-absorbing benefits or is designed to help makeup products grip onto oily skin. Just look for key words-like "blurring", "mattifying", and "pore minimizing"-on the label. You don't need a degree to cosmetic chemistry to find the right primer for your oily skin type. obsessions, some of which will forever remain our favorite money-saving dupes.Scan the product description for certain key words. The brand persistently stays on-trend (in addition to inspiring new ones), sources high-quality ingredients that rival brands even triple their price point, and pushes the envelope with innovation. ![]() has stayed true to its mission from day one and continues to surpass expectations. "Although a vast audience, we uncovered that their wants are remarkably similar: access to the best of beauty, without compromising their wallets or the value of their products."Į.l.f. is for the maximalist and minimalist, for the young and the mature, for females and males. "We (re)discovered that our target audience is any and every eye, lip, and face," Kory Marchisotto, Chief Marketing Officer, tells Byrdie. prides themselves on keeping their finger on the pulse of the customer's needs and wants via online reviews, in-store consumer feedback, and social media. The brand also spends very little money on traditional advertising or celebrity endorsements and relies heavily on social media exposure and crowdsourcing. The brand attributes their close relationships with suppliers and manufacturing abroad for keeping their cruelty-free brand costs low. Instead, they created products that performed well above their super-affordable price tags.Īlthough a vast audience, we uncovered that their wants are remarkably similar: access to the best of beauty, without compromising their wallets or the value of their products. But unlike the fast-fashion world, the Shamahs vowed to stray away from the notion that cheap products meant low-quality results. Inspired by the fast-fashion industry's growing success, the duo set out to recreate the model of low prices, fast turnarounds, and trendy aesthetics, but for the beauty world. was founded by father-son entrepreneurs Alan and Joey Shamah, who collectively spent over 30 years in the apparel business. Since then, the brand has expanded into a beauty empire that houses categories from makeup and tools to skincare that boasts high-quality ingredients like hyaluronic acid, squalene, and CBD.Į.l.f. At the time of their launch, every product cost just $1, making it one of the only mass cosmetics companies to offer such low prices. (which stands for ) made its mark on the beauty scene in 2004 with an arsenal of items that delivered major results. With a price point to satisfy even the most frugal beauty junkie, e.l.f. offers a 20% off discount for students who register on. The brand claims it's the #1 bestselling Primer in America.įun Fact: E.l.f. Most Popular Product: Poreless Putty Primer. Founded: Joseph Shamah and Scott Vincent Borba in 2004īest Known For: Providing high-quality vegan and cruelty-free beauty at minimal markups. ![]()
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